HR Recruiter at Smartncode Technologies Pvt Ltd
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SMARTnCODE Technologies - Manager - Digital Marketing (2-8 yrs)
SMARTnCODE - Manager - Digital Marketing - SEO/SEM/SMO
Job description :
- Understanding/should have managed the complete Digital Marketing suite in a B2B technology company (Social Media, Search Engine Optimization, Social Listening, Email Marketing, Influencer Marketing, PPC, Display, Website Performance Optimization etc) An understanding of how Digital integrates with the overall Marketing strategy and helps with Brand Identity, Engagement all the way to Lead Generation
Key Responsibilities :
- Social Media Management and Social Listening
- Conceptualize and execute social media campaigns aligned with the Brand positioning, that resonates with audiences
- Drive organic growth for the brand on social and increase contribution of social to overall website traffic
- Work with internal teams on content and conversion to digital formats like Videos, Infographics etc
- Understanding of current trends and competition analysis
- Understanding of social media listening techniques and tools, ORM experience will be key
- Website Performance Optimization and SEO
- Fully up to speed with On Page & Off page optimization techniques to strategize and set goals, hands-on capability to execute on the plan
- Understanding of Google Analytics, heatmaps, keyword tools etc. for website traffic management needs to plan and improve page views, traffic by studying the data of visitors. Identify and work on sources of traffic to ensure a consistent healthy flow of organic traffic and social referrals
- Experience working on such tools and on Wordpress CMS
- Campaign management skills including overall campaign launch, landing pages, A/B testing
- Should have managed Digital Marketing in the past, should have experience in day-to-day tracking of metrics, using the data to improve/alter campaigns, use current trends and best practices to continuously enhance performance.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
