HR at Smartivity Labs Pvt Ltd
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Smartivity - Content Writer (3-5 yrs)
We are hiring a creative, dedicated and ambitious Content Writer with minimum 3 years of Marketing Communication experience at a Creative Agency (Ad Agency, Design firm, PR firm) to join our growing team at Smartivity.
Responsibilities for Content Writer :
- Develop content including website copy, e-commerce cataloguing, video scripts and marketing communication copy to be used across multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Work in collaboration with Social Media Manager, Graphics, Marketing, Sales and Video Production teams to generate unique creative concepts and copy to create and grow brand awareness
- Ensure timely delivery of materials
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Qualifications for Content Writer :
- Minimum 3 years of experience in a Creative Agency, preferably working on D2C lifestyle brands
- Proven record of excellent writing demonstrated in a professional portfolio
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Understanding of SEO and consumer behaviour to tailor communication to be effective and impactful
- Ability to think out of the box, and delivered engagement focused content
- Ability to work independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with colleagues, and the management
- Ability to work on multiple projects with different objectives simultaneously
- Strict adherence to the style guides of each company
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
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