Human Resource Manager at SmartCoin Financials Pvt. Ltd.
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SmartCoin Financials - Executive - Social Media Marketing (2-4 yrs)
SmartCoin is a consumer lending startup focused on providing financial access to the millions of mobile users of India using alternative credit assessment aided by data science and machine learning.
SmartCoin makes it easier for anyone to borrow cash in a fast and convenient manner. We believe getting a loan should be an easy and pleasant experience, just like online shopping, and not tiring or embarrassing. SmartCoin is like a friend one can borrow from without hesitation.
Roles & Responsibility;
- Conceptualize and execute end-to-end digital marketing campaigns which include social media marketing, email marketing, paid campaigns, website conversions
- Works with marketing team to develop digital marketing programs, promotions, and content and then drive that strategy by testing and metrics.
- Create and manage presence on social networking sites including Youtube, Twitter, Facebook and Instagram.
- Develop a content calendar, including social campaigns, and promotions
- Web analytics and reporting via Google Analytics to improve the function of each website
-Administer key parts of email program with a focus on list management and data integrity
-Build and execute a strong social media strategy through competitive research, platform identification, benchmark standards, target audiences and the company's objectives.
- Identify industry trends and insights.
- Run targeted deal pursuit campaigns on LinkedIn, Twitter and Facebook to achieve engagement and influence ongoing deals.
- Reporting & optimization of paid campaigns using different metrics to track ROI and engagement
- Collaborate with Business Marketing teams to translate ideas into actionable items that deliver business results
- Propose creative/innovative solutions or content ideas to attract prospect leads and nurture them.
- Research competitive SM strategies to mine insights for content, creatives and trends
- Demonstrate comfort with using social media tools to run campaigns and analyze data
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