We are seeking a dynamic and results-driven Content Marketing Manager & a Storyteller to join Smart Joules, renowned for its commitment to driving energy efficiency. As the Content Marketing Manager, you will play a pivotal role in shaping our brand's narrative, crafting compelling content, and executing effective content strategies that align with our business objectives.

- The primary responsibility would be to implement and drive an enduring content strategy in order to achieve the business mandates and brand goals by creating differentiated, engaging, and customer-first content that is tailored to each customer touch point - both online and offline.

Key Responsibilities :

1. Content Creation : Develop high-quality, engaging, and relevant content across various formats, including blog posts, articles, videos, infographics, whitepapers, and social media posts. Infuse the brand's ethos and emotions into every content deliverable.

2. Audience Research : Conduct in-depth research to understand our target audience's needs, pain points, and preferences. Collaborate with cross-functional teams to gain consumer insights, comprehend product features, value proposition, and market trends.

3. Performance Analysis : Monitor and analyze content performance using analytics tools, making data-driven decisions to improve content strategy. Drive website traffic, social media engagement, followership, leads, and conversions.

4. Sales Arsenal : Identify gaps in the sales arsenal for key focus products & segments and develop appropriate content pieces, including brand and technical videos, application and product overview videos, sales decks, and sales literature to name a few.

5. Content Distribution : Develop a comprehensive distribution plan to effectively share content across various channels, including websites, social media, email marketing, newsletters, blogs and other online and offline channels.

Ideal Candidature :

1. 6 to 7 years of experience in storytelling and content marketing; experience working with a brand in its 0 to 1 brand building journey would be preferred.

2. We would love if you have a successful track record of building an ardent fan base for your brand.

3. Creative thinking, as well as an eye for detail to collect key business and user insights towards creating and managing a long-term vision for the content.

4. As a startup, last-minute surprises are unavoidable. The content champion must be able to adapt to the needs of the hour and think on their feet.

5. Act and think like an orchestrator; you should be able to balance different aspects of content delivery, prioritizing and revisiting the content calendar as the brand progresses.

6. Exceptional writing, editing, and communication skills are a must.

7. Proficiency in analytics tools and content management systems

8. Knowledge of the engineering and energy efficiency industry is a plus

If you are a strategic thinker with a passion for creating impactful content and driving business results, come, join our team and contribute to our mission of advancing energy efficiency through innovation.

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