Assistant Manager at SKIL Travel
Views:232 Applications:68 Rec. Actions:Recruiter Actions:4
Skil Travels - Specialist - Email Marketing (0-3 yrs)
Email Marketing Specialists coordinate email marketing strategies. Key responsibility to identify target audience, growing email lists, executing email marketing campaigns, proofreading emails, minimizing unsubscribes, and assessing campaign performance. The ideal candidate for the job should be able to showcase the following skills in his or her resume : marketing expertise, knowledge of content management systems, and familiarity with database tools, project management, and deadline orientation.
Qualifications : Technology background / Bachelor's Degree in marketing or communication
Role and Responsibilities
- Test and deploy emails using email service eg. Salesforce/ mailchimp
- Develop, implement, and manage email marketing and nurturing strategy.
- Create contact email nurturing workflows based off of website interaction, for various clients
- Provide reporting and analysis of deployed campaign
- Provide assistance with social media promotions
- Collaborate with database and partners on planning campaigns
- In charge of developing Standard Practice documentation and processes for all marketing emails.
- Created content for email marketing campaigns using HTML, increased customer base, contributed to revenue total of $161 million dollars
- Strategized customer retention campaigns, reactivated customer accounts
- Analyzed email performance and implemented usability enhancements to improve overall user experience
- Ensured the email marketing process followed industry best practices
- Adjusted print media designs to match digital standards
- Conducted testing across major domains to ensure deliverability
- responsible for the development and execution of email
- Email open rates 20% above the industry average, with similar click-through rates.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
