SKIDOS - Marketing Associate - App Store Optimization (1-3 yrs)
Join our Marketing Team
We offer an exciting opportunity for an ASO Specialist to join the SKIDOS Marketing team and help drive our iOS organic acquisitions and take it to the next level, as well as contribute to marketing effort in Android.
ASO Specialists will report to the Head of Customer Acquisition. The new member will work together with other marketing stakeholders such as Android ASO specialist, Paid marketing manager, Customer lifecycle manager, and Design colleagues. A new member needs to own up the acquisition funnel from app discovery to paying subscribers, and contribute to the revenue target for iOS.
Your objective will be to support organic downloads and our user acquisition strategy by optimizing keywords to ensure SKIDOS apps appear at the top of the search, supporting releases of existing apps, launching new games, performing competitor and marketing research, running ASO experiments, and analyzing results mainly in iOS, and support some Android activities.
You will spend most of your time on:
- Optimizing keywords strategy for App Store apps
- Identify profitable customer cohorts and drive experimentation across different stages of the acquisition funnel to improve key metrics
- Supporting the release cycle of existing and new games
- Create and implement an ASO strategy to improve monetization rates of SKIDOS apps
- Work with cross-functional stakeholders (Data, Product, and Engineering teams) to gain insights and identify areas for improvement
- Provide guidelines and recommendations to other stakeholders on how to maximize in-app discovery and improve conversion rate based on analytics.
What we want to see in your past experience:
- About 2 years experience with ASO (App Store)
- Excellent analytical skills
- Excellent written and verbal communication skills in English
- Basic knowledge of additional languages (Spanish, Italian, Portuguese, French, etc.) - is an advantage
- Ability to manage multiple tasks and support communication across several departments as well as within the marketing team
- Ability to work under your own initiative
- Organized, punctual, responsible
What SKIDOS can offer you as a professional?
- Work with great people
We are an international team of highly skilled and motivated people with a deep passion and ambitious drive for what we are building. You will learn from the best in various functions.
- Disrupt
We disrupt learning and how children will learn in the future by using the latest technology. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.
- Perks and Benefits
These are optional and can be tweaked on an individual basis depending on what makes you most productive. Here are things we offer:
MacBook or Top windows laptop
Headphones and similar accessories required for work
Standing desk for office or home office infrastructure
Devices (IOS or Android) if it's a requirement for work
- Compensation
We- re happy to offer a competitive salary package based on experience.
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