Company Description

Started in 2016, Techjockey.com is India's only software e-marketplace with over 2200 IT vendors and more than 10,000 Software Products. We are playing a pivotal role in changing the buying behaviour of today's IT customer by making them choose, compare and buy software online on Techjockey.com.

Job Description

Responsibilities:

- Managing and optimizing critical campaigns/accounts in Search Engine Marketing (SEM) across Google Ads, Facebook Ads and Bing, along with performance campaigns in Youtube, Display and Discovery.

- Ensuring monthly targets around leads, CPL and lead quality are met.

- Researching and implementing new ideas/features/strategies in a systematic manner.

- Diligently carrying out experiments and reporting results and insights.

- Creating highly engaging ad copies and relentlessly testing them.

- Working smart - implement scripts and rules to take care of tasks which can be automated. 

- Analyzing data to make informed marketing decisions.

- Landing page and funnel optimization (working with tech & product teams) to improve relevance and improve conversion rates.

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.

Qualifications :

Requirement:

- Proven expertise in managing and optimizing large and complex Google Ads + Facebook + Bing search campaigns end-to-end, with at least 80% of time dedicated to Google Ads and Bing.

- Experience in performance channels like display, Youtube and discovery.

- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.

- Proficient in carrying out quick analyses to figure out whats going wrong and how to fix issues.

- A/B testing, carrying out experiments and deriving insights from them should be second nature to you.

- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.

- Excellent project management skills - ensuring all action items are on track - Worked dedicatedly on paid marketing campaigns

- Shown growth trajectory in performance in current or previous roles for atleast 1 year Even better if

- Experience working in a fast-paced startup environment

- Hiring experience not restricted to one domain It's rare that a candidate has a - perfect- set of relevant experiences, we do not expect this, and all candidates are encouraged to apply, even if you are missing some of the items in the list above Performance Marketing Lead will be responsible for handling complete Paid Marketing piece. Will be responsible to generate relevant leads with cost optimizing techniques from Google Adwords and Facebook campaigns Will be responsible for driving Online sales transactions

- Worked specifically on Google Adwords and Facebook Ads

- Handled minimum budget of 1 CR as Paid marketing spend

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