Role: We are looking for a Copywriter to create brand communication that meets business goals for multiple digital platforms. The copywriter must understand the business goals, what the product offers, the platform for communication and accordingly create copy that can help drive maximum conversions. This role requires the writer to measure performance of the copy at every step to ensure business objectives are met.

Responsibilities:

- Research about the brand, competition, and category and create a communication plan for the brand in line with the brand values.

- Ensure consistent brand voice across all brand channels and pieces of communication.

- Understand the platform for communication and create copy that works for the platform. Measure content for performance and conversion.

- Monitor web traffic and engagement (e.g. conversions and bounce rates) basis content created.

- Coordinate and collaborate with marketing and design teams to ensure high quality output.

- Follow industry-related news and generate ideas around trending topics.

- Review and update published content as needed, identify gaps and make recommendations accordingly.

Key Skills

- Be highly creative and imaginative.

- Have good written and interpersonal skills

- Work well in a team

- Be able to work under pressure and manage deadlines

- Have an eye for detail

- Have an interest in new advertising trends and techniques

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.