Senior Talent Acquisition Specialist at Simlilearn
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Simplilearn - Manager - Performance Marketing (4-10 yrs)
- Managing and optimizing critical campaigns/accounts in Search Engine Marketing (SEM) across Google Ads and Bing, along with performance campaigns in YouTube, Display and Discovery.
- Ensuring monthly targets around leads, CPL and lead quality are met.
Lead Generation :
- Lead Generation
- Diligently carrying out experiments and reporting results and insights.
- Creating highly engaging ad copies and relentlessly testing them.
- Working smart - implement scripts and rules to take care of tasks which can be automated.
- Analyzing data to make informed marketing decisions.
- Landing page and funnel optimization (working with tech & product teams) to improve relevance and improve conversion rates.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.
Desired skills :
- 4+ years of proven expertise in managing and optimizing large and complex Google Ads + Bing search campaigns end-to-end, with at least 80% of time dedicated to Google Ads and Bing.
- Experience in performance channels like display, Youtube and discovery.
- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.
- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
- A/B testing, carrying out experiments and deriving insights from them should be second nature to you.
- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
- Excellent project management skills - ensuring all action items are on track.
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