Senior Recruitment Executive at Simform Solutions
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Simform - Campaign Manager (4-6 yrs)
Campaign Manager
Job Summary :
- We are looking for a Campaign Manager who will work as part of a larger marketing team to help create interest in and excitement for Simform's services to attract and retain customers, as well as drive revenue.
- You will be responsible for campaigns to generate and nurture leads via SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners
Responsibilities :
- Developing and executing short and long-term multi-channel campaigns to drive leads and the sales pipeline.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Brainstorm new and creative growth strategies
- Optimize paid advertisements to drive targeted awareness, engagement, and traffic across digital channels, including Social Media, AdWords, re-targeting, etc.
- Identify conversion points and optimize user funnels
- Assisting in content development to target consumers throughout the customer lifecycle
- Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies and build effective support programs, such as sales enablement.
- Sales enablement - Build and manage the creation of marketing material such as brochures, service decks, landing pages, emails, graphics, and other digital assets.
- Identify and execute changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Work with in-house content writers and freelance writers to create content.
Requirements :
- Proven experience of 4+ years in digital marketing and preferably 1-2 years in B2B technology service domain
- Experience in managing paid digital marketing campaigns is required
- Knowledge of ranking factors and search engine algorithms
- Experience in setting up and optimizing Google Adwords campaigns
- Solid understanding of link-building and off-page SEO activities.
- Experience with website analytics, Google Webmaster and SEO tools.
- Experience in optimizing landing pages and user funnels
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO/SEM/PPC
Skills : Creative and Analytical skills, Problem Solving approach, Google analytics, Keyword analysis, SEO tools, GTM, Google Webmaster, PPC.
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