HR Manager at Silvermine Group
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Silvermine - Associate - Search Engine Marketing (4-6 yrs)
Responsibilities:
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Fair Experience in SEO, generating organic Traffic and Building backlinks to the website.
- On Page and Off Page Optimization
- Conduct keyword research and analysis to enhance ranking across search engines, Optimize components including title tags
Requirements :
- Proven SEM experience and success managing PPC campaigns across Google and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools (e.g, Google Analytics, Omniture)
- Strong analytical skills and experience generating SEM reports
Qualifications :
- Bachelors / Master's degree in Computer Science or related field.
- 3-4 years of experience in SEO and PPC
- Google Adwords, Bing Ads & Google Analytics certified.
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