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11/02 HR Team
HR Generalist at FIRST, IIT Kanpur

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SIIC FIRST - Executive - Digital Marketing - C3i Hub (3-5 yrs)

UP Job Code: 146755

- C3i Hub (Cybersecurity and Cybersecurity of Cyber-physical systems Innovation Hub), a section 8 firm registered as - IHUB NTIHAC FOUNDATION - is a Technology Innovation Hub at IIT Kanpur.

- C3i Hub project has been created under the National Mission of Interdisciplinary Cyber-Physical Systems (NM-ICPS) under the Department of Science and Technology, Government of India. C3i Hub will accelerate the adoption of Cyber-Physical Systems and related technologies and will augment the efforts of the government of India to upskill the workforce in line with Industry 4.0."

- C3i Hub aims to address the issue of cybersecurity of cyber-physical systems (CPS) in its entirety. From analyzing security vulnerabilities and developing tools to address them at various levels of system architecture, to translating these tools to deployment-ready software, to nucleating start-ups developing these tools at scale, to partnering with industries in this domain and co-development and transfer of these technologies, to training the next generation of cybersecurity researchers and professionals. Please browse https://c3ihub.org/ for more information about us.

- We are looking for an Executive - Digital Marketing who will have the responsibility of digital marketing, tech-savvy, and intuitive with great ideas to reinforce our marketing campaign for the company's objectives and explore new industry collaboration. You should be excited to take on different responsibilities as the company grows. The position will allow you to solve challenging technical problems in Cyber Security and Cyber Security of Cyber-Physical Systems domains.

Roles & Responsibilities :

- Formulation of strategies to build a lasting digital connection with our end customers/target market.

- Planning and monitoring the ongoing company presence on social media.

- Launching optimized online advertisements to increase company and brand awareness.

Eligibility :

- Graduate Degree from reputed National/ International University/Institute.

- Minimum 3 to 5 years of working experience in digital marketing preferably with Technology firms.

Desirable :

- Proven experience as a Digital Marketing Executive or similar role.

- Excellent understanding of digital marketing concepts and best practices.

- Experience with B2B and B2C social media, Google AdWords and email campaigns, and SEO/SEM.

- Knowledge of web analytics tools (e.g. Google Analytics).

- Skills and experience in creative content writing.

- Analytical mindset and critical thinking.

- Excellent communication and interpersonal skills.

Base Location : IIT Kanpur (Uttar Pradesh)

Travel :

- As and when required, across the country for project monitoring and execution as well as for coordination with geographically distributed teams.

The interested candidates can write a cover note highlighting their relevant experience and strengths for this position with the following details  :

- Total-experience :
- Total relevant experience :
- Current Organization :
- Current Location :
- Current CTC :
- Expected CTC : (Negotiable/ Non- Negotiable)
- Notice period :

PS: Being a section 8 firm promoted by IIT Kanpur, FIRST is supporting C3iHub in its growth journey and its hiring process.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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