Sigtuple - Content Specialist (3-5 yrs)
We are the first tech company in the world which has taken up the challenge to provide a facelift to the diagnostic industry by becoming a solution provider and an operator. We believe that there is only one source of truth in healthcare and it is the diagnostic test data. At Mirable & SigTuple, we are leveraging the power of frontier technologies like AI to bring accessibility, affordability, accuracy as well as much needed transparency in the healthcare. We have selected Human (HUMAN + AI) Diagnostics as our brand name with a vision to become the most humane diagnostic service provider for our customers. We are a very diverse team of engineers, doctors, regulatory experts, data scientists, designers etc. who are working together to make a difference in healthcare.
Job responsibilities :
- Writing well-researched copies for Social Media posts, banners, Product descriptions, company bios, press releases, and landing pages.
- Generating the Search Engine Optimised core website copy and keeping it updated on a constant basis, in sync with the latest updates from various departments.
- Keeping abreast with the latest industry updates from the global and well as the domestic arena to write and curate relevant blog posts and news articles.
- Devise and deliver catchy ad copies and also assist with developing scripts for a promotional brand and product videos.
- Curate and proof researched content for brand and product brochures and e-books, white papers and journals.
- Writing speeches and keynote addresses for management representatives at industry conferences and seminars or other external speaking engagements.
Educational Qualifications and Experience :
- Minimum Bachelor's Degree.
- 2 - 5 years of relevant experience in content writing.
- A mix of B2B and B2C experience will be preferred.
- Experience in healthcare as either a freelancer or a full-time employee would be an added advantage.
- Adept in writing class-leading content in a number of styles and tones.
- Proven research, organizational and learning skills.
- Thorough knowledge of keyword placement and all SEO best practices.
- Experience in digital marketing and lead generation.
- Willing to take up complete work ownership with a hustlers appetite for multitasking.
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