About the company :

Sigmoid enables business transformation using data and analytics, leveraging real-time insights to make accurate and fast business decisions, by building modern data architectures using cloud and open source. Some of the world's largest data producers engage with Sigmoid to solve complex business problems. Sigmoid brings deep expertise in data engineering, predictive analytics, artificial intelligence, and DataOps. Sigmoid has been recognized as one of the fastest growing technology companies in North America, 2021, by Financial Times, Inc. 5000, and Deloitte Technology Fast 500.

Location: Bangalore

About the role :

Sigmoid is hiring a talented, curious, confident B2B content writer to create customer-relevant content. You'll have every chance to stretch your creative muscles writing for strategic programs that range from brand development to demand generation, digital engagement, and customer acquisition. If you find the idea of writing impactful content that develops and supports the full continuum of customer experience compelling and exciting, we want to hear from you. You'll work directly with the Head of Content Marketing to help create programs that contribute to company growth.

Responsibilities :

- Researching and writing blog posts, articles, case studies, white papers, solution briefs, web copy, landing pages, email copy, and social media posts.

- Executing in accordance with content marketing strategy.

- Analyzing content performance and optimizing content for better engagement.

- Maintaining content inventory.

- Ensuring SEO best practices in content creation.

- Working with designers for graphics production and long-form content production.

Requirements :

- 4 to 7 years experience B2B content writing and communications or technology journalist.

- Bachelor's or Master's in marketing, communications, journalism or related discipline.

- Familiarity with buyer personas and customer journeys.

- Demonstrated understanding of content structure, flow, and SEO.

- An eye for details, curiosity, passion for research.

- Enthusiasm for interviewing customers to develop case studies and use cases.

- Comfort in a fast-paced, demanding environment.

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