You will be tasked with lead generation and marketing funnel optimization. Using inbound marketing tactics such as engaging content development and targeting, email marketing and calling; you will grow our database and overall company revenues.

You will be supported by in house marketing, sales and external marketing agency(ies) working on search engine optimization, social media, landing page conversion, testing, online advertising etc.

Responsibilities:

Drive key business metrics including leads, MQLs, SQLs and Opportunities.

Develop and manage a process for marketing supported lead generation and conversion

Identify organizations/LoBs/ new opportunities and their key decision makers in need for SIBIA's products and services

Formulate and lead various inbound marketing and outbound sales campaigns to achieve business goals

Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

Develop new relationships with key prospect and decision makers, anticipating needs and undertaking actions to exceed expectations

Partner closely with Sales leads to move opportunities towards closure

Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

Well articulate SIBIA's differentiation, solution value proposition and highlight business benefits of engagements to the prospects and clients

Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

Establish closed-loop analytics with sales to understand how our inbound marketing activity converts into customers, and continually refine our process to convert customers.

Own relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales.

Forecast and present to senior management and help the business achieve greater marketing success.

Requirements:

PG Degree (MBA preferred) with significant working experience in B2B demand generation area

Proven and visible marketing success experience, with experience in blogging, writing thought leadership pieces, speaking, and growing a personal audience on social media.

Leadership experience with excellent communication skills, both written and verbal.

Expert in end-to-end inbound marketing. As owner of the marketing funnel, you must know what makes it generate customers.

You must be analytical and able to extract meaning from data and use this to optimize a team's approach and a company's forecast.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.