Operations

- Monitor day-to-day operations in Sales, Marketing, Guest Relationship, Administration sections of the retail stores.

- Ensure that the company decided plans, policies, processes and procedures are implemented at store level.

- Ensure that the store meets the ROI, and other targets based on the annual business plan.

- Ensure efficiency, quality improvements and cost optimization through improvements and benchmarks with leading practices in consultation with Regional Management.

- Monitor Sales, Guest Relations staffs in the store for overall engagement.

- Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.

- Identify MTMs with talent and potential and recommend them on development programs.

- Liason with local authorities for the smooth functioning of the store. Review and provide regular and ad-hoc reports to management and other stakeholders as required.

Sales

- Achieve the sales targets of the retail store.

- Monitor and analyse the sales data of the store and undertake appropriate action.

- Monitor achievement of category wise sales targets and take corrective measures where required.

- Promote Gold Purchase schemes and achieve the targets.

- Support Sales staffs for Sales closure and drive revenue growth.

- Recommend actions to improve sales and profitability of the stores

Stock Management

- Determination of Product Mix viz. Gold, Diamond, Precious, Silver, Sub Brands, etc. as per the market preferences and periodic review of the same.

- Monitor the stock on a daily basis; ensure the maintenance of stock level and its replenishment as per the sales and customer preferences.

- Participate in product meet periodically and select the products as per the prevailing trend and customer demands.

- Assess the ageing of stock and undertake effective action to eliminate slow moving/dead stock.

- Ensure the purchase of old gold is as per the company policy and tally the stock of old gold on a daily basis.

Customer Relationship

- Engage and interact with customers to ensure high level customer satisfaction through excellent service.

- Understand customer buying behavior, customer needs and feedbacks to improve our overall shopping experience.

- Organize in-store events like Customer Meet, Birthday celebrations, etc. to increase the customer engagement activities.

- Ensure consistency of customer experience in stores.

- Address customer grievance and complaints.

Marketing

- Understand the market and competitors in the respective store locations to recommend campaigns for target customers.

- Identify the Catchment area for the respective stores, and develop plan to make targeted customers to the store along with Marketing team.

- Plan marketing activities viz. ATL, BTL, Digital etc. to increase the walk-in of the store in consultation with the Regional team.

- Planning and execution of all local events, promotions, exhibitions, etc. to increase the walk-in to the store.

- Implement marketing plans, marketing calendar and marketing budgets as decided by the Regional team.

- Recommend changes to marketing plan based on analysis of marketing campaigns performance, so that business revenues are maximized.

People Development

- Take overall responsibility for people development initiatives and building up in-house capabilities for the employees in the department.

- Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.

- Contribute towards development of talent for the department by providing subordinates with adequate exposure and growth opportunities.

- Actively participate in HR initiatives to drive overall engagement and motivation.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

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