ShowMeLeads - Manager - Digital Marketing (7-10 yrs)
Primary Responsibilities :
- Planning and executing digital marketing campaigns, including web, SEO/SMO, email and display advertising.
- Design, build and maintain social media presence across all digital channels.
- Measuring and reporting on the performance of digital marketing campaigns against goals.
- Ideate new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize analytical ability to evaluate end-to-end customer experience across multiple channels
- Evaluate emerging technologies and provide perspective for adoption.
- One should be able to deploy successful cross-channel marketing campaigns and own their implementation from ideation to execution
Knowledge And Skill Requirements :
- MBA / Diploma in Digital Marketing with analytical skills and data driven thinking with minimum 7 years of relevant experience
- Hands on knowledge on website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).
- Proven ability to track, report, and analyse marketing campaigns
- Experience in setting up and optimizing Google Adwords campaigns.
- Managing digital marketing brand campaigns including creative developments, website refreshes and newsletter marketing.
- Creating engaging social media strategies and execution plans that cultivative audience, increased web presence and enhanced brand awareness.
- Monitoring the success of Social Media campaigns through Google Analytics, KPI's and Dashboards.
- Evaluating the effectiveness of marketing programs, provided market analysis and insight to senior management.
- Coordinate with the Marketing and Sales team as well.
- Handling day-to-day Search Engine Marketing activities including campaign planning, implementation, budget management, performance review and optimizing paid search campaigns.
- Reports of campaigns with in-depth analysis on the performance of keywords, ad copies, bounce rates etc.
- Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
