HR - Executive at Shot Formats
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Shot Formats - Digital Marketing Manager - AdWords & Social Media Campaigns (5-6 yrs)
The Digital Marketing Manager is responsible for implementing paid digital media strategies for clients. He/ She can then quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility:
- Manage, review, and perform daily account responsibilities associated with Google AdWords, Facebook, Instagram etc. and other search platforms for a variety of clients.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics across search and social channels.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engines, social channels and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
- Monitor and evaluate results & performance across the major paid digital channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet company goals.
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