HR at Shorthills Tech Pvt Ltd
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Shorthills Tech - Freelancer - Copy Writing (2-4 yrs)
Freelance Copy Writer
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
- Editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone.
- The editorial calendar and organization workflows must be developed and managed.
- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Management of all creative resources including designers, writers, and other agency personnel
- Executive presentations on the program approaches and results will be required.
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