ShopWise - Manager - Growth & Retention (2-8 yrs)
We at ShopWise are looking out for Growth and Retention Manager.
Roles and Responsibilities:
- Creating a marketing plan to drive growth & increase engagement, retention & revenue from users.
- Driving activations and repeat transactions from users
- Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns
- Reducing churn and uninstalls of users from portal and app
- Re-engaging with users to increase their time spent on the site or app
- Great experience in managing media channels such as adnetwork, programmatic, affiliate, SMS, push, referral, retargeting and ASO
- Experience of executing performance campaigns
- Expertise in running campaigns on Youtube, Pinterest, Facebook, Google Ads, Affiliate ads, Instagram, Whatsapp, Twitter, Linkedin, Quora & other social media channels
- Expertise in Digital strategies
- Well versed with marketing strategies and Growth recipes
Requirements :
- Prior experience working in a consumer or B2C business is a must.(In the education sector will be a plus)
- Strong understanding of User funnel for acquisition & retention
- Prior experience using Engagement & Analytics tools (such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc)
- Strong understanding of Remarketing campaigns
- A strong grasp of web analytics, A/B testing, and metrics-driven marketing
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
