Role : Content writer

About company:

- Launched in 2020, ShopSe is a BNPL startup that offers a digital affordability marketplace that empowers customers to upgrade their life without worrying about managing their expenses with easy EMIs.

- The brand offers a one-stop-shop solution for consumers looking for affordability options with a quick and seamless transaction journey enabled by a single QR code, instant eligibility check, and pre-approval process.

- We are looking at extending our marketing team and have a vacancy for the role of marketing executive whose role would comprise of managing communications and content across all platforms - app, website, acquisitions, segments and social media.
 
KPIs :

- Manage core content writing across platforms - online and offline

- Lead overall content marketing for acquisition (merchant, customer and existing customers), including marketing approach, positioning and execution of content

- Take the lead in creating effective & engaging digital assets, including display ads, videos, etc., by aligning with the respective business segment stakeholders.

- Creation on campaign specific/contextual marketing messaging

- Understand and manage social media platforms to drive growth and engagement

- App + Journeys Strategize, curate and develop optimal content flows to communicate company messaging to all stakeholders (customers, merchants, investors, banks, brands etc.).

Skills and requirements :

- 3-4 years experience in managing and writing content across organic and paid platforms

- Understanding the consumers, insights to create communication resonating to different TGs

- Understanding of social media and digital platforms to drive reach and engagement

- Understand creative creation process and apply to creating comms

- Brand enthusiast and consumer centric mindset

- Impeccable grammar and writing skills with a grasp of brand tonality understanding

- Exceptional written and verbal communication and presentation skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.