HR Generalist at Longman Ecommerce Pvt Ltd
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Shopmonk - Manager - Marketing (4-7 yrs)
Job brief:
We are looking for a Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels world wide. You will report to the Head of Marketing. You should be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities:
- Conceiving and implementing digital marketing strategies that result in tangible business outcomes
- Identify and action what's next in digital media led-integrated business.
- Content Curation and Management for all the digital channels
- Leading the strategy and execution of digital marketing activities ensuring increased online reach
- Measuring the performance of the brand and social channels based on predefined KPIs and produce regular analytics reports.
- Reporting on campaign performances across digital channels.
- Brainstorm new and creative growth strategies
- Assisting in the execution of digital marketing strategy at various events at the World Wide level.
- Leading Market Research for major global consumer technology brands
- Work with design team/creative agencies to sync up on brand/business needs.
- Lead the Online Marketing, Social Media Marketing and Influencer Marketing Strategy
- Building Marketing and Brand briefs and coordinating with the agencies for creative execution.
Skills and qualifications:
- Master's degree in Marketing
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly analytical and creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience using web analytics platforms such as Google Analytics
- Experience managing ecommerce sites
Perks:
Frequent travel to Singapore.
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