Human Resources at ShopClues
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ShopClues - Executive - Email Marketing (2-4 yrs)
Job Description :
1. Execution of Overall email marketing campaign and its promotional strategy across Email channels.
2. Using Analytics insights(Omniture) for top-performing PID and promoting the same through the mailer.
3. Daily Mailer Doc submissions + submission on CRM Design doc.
4. Setting Adhoc campaign (if any) for mailer CB+ N ALL.
5. Working on flows of mailer through adobe campaign standards to set the audience base and constantly monitoring and changing the same according to base.
6. Keeping track of file Zilla data update make sure files getting updated on daily basis.
7. Reviewing the content performance and campaign performance with the content team.
8. Optimizing the same through new banner format and PID structure and layout whenever it required.
9. Updating the Email dashboard, CRM overall dashboard, and design performance dashboard.
10. Fetching report and insights whenever required.
11. Analyzing the push data and fetching insights for promotion.
12. Using Report Builder to import data from Omniture to excel and automating it.
About ShopClues :
ShopClues.com is an Internet E-Commerce company focused on managed marketplace business in India. The company's vision is to be the largest and most customer centric E-Commerce company in India. ShopClues.com has been operating out of Silicon Valley since Feb 2011 and has its corporate office in Gurgaon. The company launched its Beta version online on 26thJanuary 2012. Majority of the core team members of ShopClues.com have moved back from the US, especially from Silicon Valley after long stint at companies such as eBay, Oracle, Nordstrom, and Silicon Valley start-ups. The core team believes that E-Commerce is going to be next big wave of growth in India as E-Commerce is only $450mm of the $450bn retail market in India vs. US where E-Commerce is $200bn of the $3,000bn retail industry and in China, where E-Commerce is $70bn of the $1,000bn retail industry. More importantly, the company sees huge opportunity in creating online shopping experience for Indian consumers, at par with the online shoppers in US and Western Europe. The company wants to offer second to none online shopping experience to the consumers in India by brining world-class, experience, learning and best practices for merchandizing, payments, fulfillments, fun & trusted shopping environment, and customer services.
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