About Company :

Indian Logistics and Supply Chain landscape pose unique challenges and our group of passionate innovators puts their heart into solving these problems, thus creating a meaningful impact. Our solutions have enabled businesses to improve their customer centricity & efficiency. Some examples include a voice assistant that tells you about the most important areas to focus on a given day, computer vision based data extraction from consignments, deep learning based fraud detection in the delivery operations, predicting possible delays in the supply chain etc.

Our current team has 30 people from top institutes across the country like IITs, IIITs, NITs with experience in Big Data, Software Architecture, ML, AI, Robotics, Blockchain. In combination, we have worked at Samsung Korea, MIT Media Labs, CMU Robotics, Deutsche Bank, Morgan Stanley, Samsung Research, GE Research, Qualcomm Research etc. and also have been entrepreneurs etc. We have numerous research publications and patents.

Perks :

- Free breakfast, dinner, and snacks at the office

- Monthly team outings, e.g., laser tag, paintball, football, trampoline etc.

- Quarterly team parties and annual offsite

- Company sponsored enrollment worth 40K annually to online learning resources like Coursera, edX etc.

- International trip vouchers for top performers

- Company sponsored asset purchase worth 50K

- Games in office

- Mini golf, pool, foosball

- Regular tech seminars with pizza and beer

About Role :

Shipsy is in need of an experienced and ambitious Inbound Marketing Specialist to oversee the development, execution, and delivery of digital content across all our channels. You will play a key role in the success of our inbound marketing campaigns. The ideal candidate should work well in a fast-paced environment and adapt quickly to changing priorities.

Responsibilities :

- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)

- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition

- Optimize marketing automation and lead nurturing processes through email, content, and social channels

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

- Conducting customer, competitor, and product research

- Create monthly reports containing a robust description of the monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics

- Propose new and improved inbound marketing campaign ideas

Requirement :

- Previous experience in marketing management for 1-2 years

- Excellent communication and interpersonal skills

- Creative thinker and problem solver

- Efficient organizational and time management skills

- Data drove and research-oriented

- Proficiency in marketing automation and blogging software features

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