Recruitment Specialist at Shiksha Infotech Pvt. Ltd.
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Shiksha Infotech - Executive - Digital Marketing (1-3 yrs)
PRIMARY DUTIES & RESPONSIBILITIES
- Work with Digital Marketing Manager to refine social media strategy and best practices
- Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
- Draft weekly e-newsletters to SIFF subscribers
- Prepare weekly updates and reports to track growth and success rates of campaigns
- Keep up to date and informed on new social media trends and adapt accordingly
- Ensure proper messaging is being executed online
- Identify leaders and influencers (internal/external) and engage them in brand activities
- Assist with website copywriting, proofing, and updating as needed
QUALIFICATIONS
- Ability to take initiative, employ good judgment, and manage projects from beginning to end
- Ability to meet deadlines and to anticipate next steps or needs
- Work effectively both independently and as part of a team
- A bachelor's degree (or currently enrolled student) in the liberal arts or equivalent work experience
- Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics)
- Adobe Creative Suite experience a plus
- Strong working knowledge of email marketing applications (e.g. Constant Contact)
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