Company Introduction :

- ShareNest's vision is to enrich lives by democratising second home ownership, making it enjoyable and making it accessible for all. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a fully serviced second home. We provide all the benefits of true real estate ownership without the hassles through our simplified legal structure, easy and equitable scheduling. We aim to make second home accessible & hassle-free for everyone while buying, using, maintaining and exiting.

- Founded by veteran prop-tech experts having rich industry experience of over 30+ years. ShareNest has secured $1.5 million in seed round from marquee investors and angels which will help build a base for the business to scale it to new heights.

Key Responsibilities :

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost)

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

- Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test and measure mindset

- Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns

- Work closely with other teams and stakeholders to ensure acquisition goals are met

Strategy & Roadmap

- Determine the audiences

- Set strategic objectives

- Create a social media strategy

- Plan & execute content marketing

- Manage digital media

Lead Generation

- Develop new business via the established channels and mass communication such as email and social media to introduce ShareNest

- Conduct research to identify potential prospects

- Track the digital pipeline, from aligning briefs with business goals to translating key objectives into an integrated plan

- Plan content engagement, contact acquisition and demand generation through email, web, social and targeted advertising

- Develop key customer audiences by planning return-user engagement and remarketing experiences

- Identify critical areas of improvement across the web user journey and funnel while developing plans to address challenges in a rapid and effective manner

- Strategize the go-to-market activation plan including channel mix, reach and ROI

- Build systems for forecasting, measuring, and reporting on the performance of campaigns

- Drive the measurement for marketing ROI to demonstrate digital as an enabler of growth

- Evaluate and develop new digital marketing channels and opportunities

Required Skill Set : 

- 2+ years of experience in driving Performance Marketing for a consumer internet startup

- Strong project management, creative & analytical skills combined with an affinity for data

- Strong track record of managing acquisition & retention campaigns across channels

- Self Driven individual with high ownership & a team player

- Willing to cope up with a fast paced environment

- Motivated and independent to act with precision and initiative

- Expertise across all mainstream Paid & CRM Channels

- Social Media Marketing

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