Overview - Our very own sharpshooters who ensure that the profile acquisition metrics are always in the green. When they aren't busy scaling business, you'll find them dabbling with cutting edge tools, running new experiments and sharpening their knives for the next attack

Role - Team Leader will serve as the Directly Responsible Individual (DRI) for the performance of all Shaadi.com earned media (i.e. ranking on the web/stores, SERP snippets, Guest Blogs, Newsletters, etc.)

What you will do in this role

- Stay on top of current search engine news, trends, SEO / SEM best practices, and emerging items of interest and sharing these with the rest of the team, GMs, developers, etc.

- Keyword research, analysis, recommendations and execution.

- Predict up-and-coming search queries before demand arrives, and recommend content to properties accordingly.

- Monitor competitor sites and the general marketplace and ensure that our sites maintain competitive advantages in SEO and ASO

- Monitor, track, and report on search metrics, including trend analysis.

- Interact with copywriter and product team to optimize copy and landing pages for Search Engine Marketing. (Both PPC & SEO)

- Back link analysis (self and competitor), create link building strategy and implementation

- Internal link optimization

- SEO technical analysis and evaluation

- Interact with technical team and developers for implementation and testing of SEO changes

- Set up properties on tools like Google Analytics and Google Search Console

- Website remediation

- Key phrase research

- On-page and Meta data optimization of website, PlayStore and App Store profiles

- Assist in identifying opportunities, keyword discovery and expansion

- Top keywords ranking by category

- ROI by Campaign, Site, and Category

- Research and analyze competitor advertising links

- Devise tactical activities for content marketing

- Discovery: Drive organic discovery / exploration traffic by implementing content marketing & influencer marketing tactics on sources like Blogs, Social Networks, YouTube, Quora, Ecommerce Sites, etc.

- Email Marketing: Develop email marketing as a channel for acquiring / activating new users. (This is not product marketing or transactional email).

- Report the progress on SEO and ASO campaigns in weekly and monthly updates

What you should have :

- At least 3-5 years of experience.

- Strong understanding of the earned media landscape with demonstrable experience in SEO, ASO and content marketing.

- Advanced working knowledge of MS Excel, Google Analytics, Google Search Console, Moz, Ahref, Google Play Console, App Store Console, App Tweak, App Annie and email marketing tools.

- Proven track record of delivering tangible results on awareness and brand health.

Brownie Points :

- Excellent writing, editing, storytelling, speaking, and collaboration skills.

- Direct work experience in a consumer internet company in India.

- Some knowledge of SQL.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.