Overview -

What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Marketing team ensures that this love & recall for the brand only grows with time.

Role -

We are looking for a social media enthusiast to manage and grow our social media presence. This candidate will be a subject matter expert for social channels and influencer-led campaigns within the team. He/She will demonstrate strong ownership, attention to detail, and maintain clear and concise communication across leadership levels. He/She is an advocate for the customer experience on Social Media, providing ongoing social-specific insights.

- Own the social media strategy which includes content creation, ORM, & monthly calendars

- Develop and launch paid social media campaigns for all owned brands. Make sure we build a robust media strategy and share learnings on a regular basis to make sure we are consistently improving.

- Responsibilities include campaign testing and learning sharing, reporting, etc.

- Manage creative, media & influencer agencies to plan and execute campaigns.

- Create social-first campaigns with an objective to deliver on the KPIs.

- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.

- Own social media listening, monitoring & reporting.

- Work with platform partners to ensure the business is adopting the latest product features and best practices.

- Continuously ideate and innovate within the social space.

What you should have :

- 4+ years of relevant professional experience in social media management, and/or social media planning

- Passion for social media and understanding of its business impact

- Experience working within cross-functional marketing and creative teams

- Experience managing and negotiating media and content contracts

- Understanding of creative development process and media planning

- Proven track record of delivering high-quality social media campaigns in very dynamic environments

Brownie Points :

- Strong analytical skills & critical thinking. You look at the numbers, trends, and data, and come to new conclusions based on the findings.

- Creative, innovative, and constantly looking to push the boundaries to develop unique marketing campaigns.

- You have limitless inspiration, an obsession with social media, and a keen eye for detail.

- Knowledge of Google Suite, ad-tech tools, and social media platforms.