SGT University - Brand Manager (8-15 yrs)
1. Branding & PR :
a. Developing, implementing and executing marketing initiatives and activities for SGT within the agreed budgets to strengthen brand equity nationally and internationally. Initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events and sponsorships.
b. Bring in innovative ideas to ensure that the faculties that fall under the domain of SGT University resonate with the current as well as potential students
c. Continuous monitoring of marketing trends, market share and keeping a close eye on competitive products in market place
d. Develop architecture for the brand and maintain brand integrity and compliance across all internal and external communication
e. Managing and developing P&L and driving market growth through strong analytics.
f. To work with and manage the media and advertising agency to deliver appropriate marketing communication
g. Increase brand penetration and position SGT University as a preferred choice of higher education in the schools
2. Corporate Liaisoning :
a. To strengthen networking and build corporate relations with top brands and build a conduit for :
- Events
- Campaigns
- Promotion
- Seminars
b. Regular meetings with clients and senior management
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