Senior Manager at SG Analytics
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SG Analytics - Marketing Specialist (2-6 yrs)
- Creating and developing product-specific marketing campaigns and managing them independently on professional websites, social and digital media
- Conducting research and analysing data to identify and define audiences to be targeted for online panel recruitment
- Devising and presenting ideas and strategies. Creating content, including text posts, videos and images for use on social media and other channels
- Prowess in writing and proof-reading creative copies and marketing content
- To review, compile, and deliver data and inputs gathered through recruitment and marketing campaigns
- Planning, coordination, and execution of promotional activities and organising engagement activities for online panel members to curb attrition
- Promoting products, services and content over social media, in a way that is consistent with the organisation's brand and social media strategy
- Oversee various aspects of a campaign throughout the entire lifespan of a product, service or idea
- Maintaining the website and looking at data analytics
- Monitoring marketing performance and effectiveness of campaigns and engagement activities
- Lead digital and online marketing work, to operate and manage the website and social media accounts. Examine the analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising
- Collaborating with market research, marketing, sales, and data analytics department to understand needs and expectations to design strategies and undertake initiatives accordingly
- Excellent organising, planning, creativity, and writing skills
- Strong skills with Microsoft Office (Word, Excel, PowerPoint)
- Extensive navigation/internet browsing required to collate and validate the information
- Working days: Monday- Friday. As and when required, be available during weekends
Note -
Excellent communication skills. Knowledge and hands-on experience of social and digital media marketing, developing marketing campaigns and initiatives and executing them independently. The resource should have at least 2 years of experience in Adwords and SEO
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