HR at Seventy Event Media Group
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Seventy Event Media - Manager - Marketing (5-8 yrs)
1. Responsible for developing marketing strategies, communication and execution plans for 70 EMG, Seven Steps and 70 EMG Intellectual Properties such as India Bike Week, etc.
2. Evaluate and report detailed Marketing ROI and impact analytics data for such properties and the various business of the Group.
3. Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
4. Update and communicate all Group/ IP activities and manage content across all mediums such as social media, PR and the website effectively.
5. To play an active role in strategic sales meetings by providing marketing and branding inputs to assist in achieving the sales targets especially for the 70 EMG Properties.
6. Responsible for executing marketing strategy on ground, agency briefing, timeline Management, strategy, creative campaigns and effectiveness analysis.
7. Developing effective media buying strategies and participating in media planning to identify target audiences and craft effective campaigns.
8. Initiating alliances with media and other partners.
9. To play a key role in thought Leadership - search and ensure 70EMG leadership is well-placed at useful forums
10. Knowledge of Search Engine Marketing, Social Media Marketing and ability to formulate an effective and rewarding social media strategy for 70EMG as a part of the marketing plan.
11. Lead marketing analytics for the company -formulate and institutionalize best practices for ROI measurement and optimization across marketing channels.
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