Job Description - PPC Specialist

- Launching and optimizing PPC campaigns

- Monitoring budgets and overseeing search platform accounts

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

- In-depth working knowledge of Google Analytics, Microsoft applications

- Optimize marketing automation and lead nurturing processes through content, and social channels

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

- Conducting customer, competitor, and product research

- Writing Social Media Updates

- LinkedIn Marketing & Advertising

- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics. (KPIs)

- Actively brainstorm and propose new ideas for inbound marketing campaigns

- Maintain up-to-date knowledge of the industry's best practices, strategies, and offerings around inbound marketing

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls- to-action, landing pages, and lead generation content (including offers).

Professional Competencies : 

- Past experience defining and executing Inbound Marketing Strategies in B2B environment

- Bachelor's Degree.

- Creative thinker and problem solver

- Efficient organizational and time management skills

- Data-driven and research-oriented

- Proficiency in marketing automation and blogging software features

- Excellent written and verbal communication skills

- Proficient in MS Office (Excel, Word, MS Outlook, MS PowerPoint)

- High on energy & enthusiastic at work

- Able to communicate to mid and senior level management people

- Excellent communication and interpersonal skills

- Self-motivation, self-awareness, self-discipline, self-improvement, use good judgment, positive energy, willingness to help others

Years of Experience: 1 to 2 years

CTC: 2.5 - 3.0 lacs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.