SEO/SEM Specialist - Marketsof1 (Analytics Startup)

- M1 Marketing Services Pvt. Ltd. Or - Marketsof1, as it is popularly called, is a firm dedicated to finding ways to address a mass market with a perspective of Customer Segment of 1.

Therefore, it is a firm that deals in:

a. Advanced analytics,

b. Marketing services (such as content, creatives, digital marketing, direct marketing, and marketing automation),

c. Marketing operations (such as email, sms, and tele-reach).

- It is a three-year-old firm with currently 100 people on board and aggressively expanding. It has one of the finest ratings in HR and ample growth opportunities within making Marketsof1 a place most dream to work for.

- The delivery centres are predominantly in Chennai.

Job Description :

- This person will be responsible for supporting online customer acquisition and retention strategies through organic and inorganic search.

- This role requires a subject matter expertise in a wide range of SEO/SEM/SMM activities such as keyphrase research, content development, website enhancements to increase rankings on all major search networks, paid campaigns in search engines and social media.

- In-depth Technical SEO/SEM/SMM experience is required including the ability to spot technical issues with site performance and search engines crawls and provide easy-to-understand analysis and recommendations to improve traffic and ROI goals are met or exceeded.

Minimum Qualifications :

- Bachelor's degree (BE preferred)

- MBA from a reputed institute

- Additional certification related SEO would be a plus

Knowledge, Skills & Abilities :

- This individual must be analytical, organized, and efficient - often managing multiple digital marketing projects and priorities at one time.

- Mastery of industry best practices, and proficient in technology initiatives such as URL management, redirect analysis, log file analysis, robots.txt, mobile strategy, and site speed optimization.

- Familiarity with SEO software (Conductor Searchlight, Google Search Console, Screaming Frog, DeepCrawl, SEMRush, or SpyFu).

- Strong proficiency with web analytics tools (Google Analytics, Google Data Studio, Google Search Console).

- Sound knowledge of marketing automation and campaign management software is needed.

- Track record of delivering projects and completing tasks on time.

- Solid understanding of online marketing reporting and quantitative analysis.

- Excellent written/verbal communication and interpersonal skills: well organized, self-starter, serious commitment to hard work.

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