We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

Individual will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

- Review and analyze client sites for areas that need to improve, deleted, or revised.

- Identify the least expensive but most powerful and profitable keywords for client sites.

- Proven SEM experience managing, PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) will be an add on

- Up-to-date with the latest trends and best practices in SEO and SEM

- Write effective call-to-action statements.

- Write original, powerful SEO content for blogs and websites

- Implement off-page SEO content strategies such as coding

- Effectively use header tags

- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

- Strategize ways to improve and track site performance.

- Compile and present SEO performance reports.

- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.

- Utilize basic programming and web design skills to enhance SEO.

- Create advanced SEO strategies

- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Personal Skills:

- Individuals with 1 years plus of experience in SEO/SEM activities.

- Good written and Verbal communication.

- Working knowledge of HTML, CSS, and JavaScript development and constraints

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