Here are some roles and responsibilities associated with SEO professionals :

1. Keyword Research : Conducting keyword research to identify relevant and high-volume search terms that can drive organic traffic to a website.

2. On-Page Optimization : Optimizing website content, meta tags, headings, URLs, and internal linking structure to improve search engine visibility and relevancy.

3. Technical SEO : Identifying and fixing technical issues that may affect a website's performance in search engines, such as crawlability, indexability, site speed, mobile optimization, and structured data implementation.

4. Off-Page Optimization : Developing and implementing strategies to acquire high-quality backlinks from authoritative websites to improve a website's domain authority and search rankings.

5. Content Strategy : Collaborating with content creators to develop and execute an effective content strategy that aligns with SEO goals, including keyword targeting, content optimization, and content promotion.

6. SEO Analysis and Reporting : Monitoring and analyzing website performance using various SEO tools and analytics platforms to identify opportunities for improvement, track keyword rankings, measure organic traffic growth, and provide regular reports on SEO performance.

7. Competitive Analysis : Conducting competitive research to understand the SEO strategies of competitors, identify industry trends, and develop effective strategies to outrank competitors in search engine results.

8. SEO Audits : Performing comprehensive website audits to identify issues and areas of improvement in terms of technical SEO, on-page optimization, content quality, and user experience.

9. SEO Training and Collaboration : Providing guidance, training, and support to other teams or stakeholders within the organization to ensure SEO best practices are followed across different departments, such as content creation, web development, and marketing.

10. Staying Updated : Keeping up-to-date with the latest trends, algorithm updates, and industry best practices in the field of SEO to continuously adapt and improve strategies.

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