Key Management Areas of Responsibility

- Define requirements, tasks, and resources associated to SEO strategy

- Manage and execute implementation of SEO strategy

- Communication to clients, team, and management on strategy/project development, timelines, and results

- Collaborate on client strategy and goal definition for success

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development

- Contribution to the company blog and at least one social media community

Key Functional Areas of Responsibility

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Develop and implement link building campaigns

- Develop, manage and execute communication/content strategies via social communities in coordination with client goals

- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Research and administer social media tools in support of clients- social media strategy

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Communication to team and management on project development, timelines, and results

Professional Competencies

- Passion for SEO and overall internet marketing

- Outstanding ability to think creatively, strategically and identify and resolve problems

- Ability to foster strong client relationships at various levels

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

- 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

- Experience working with CMS and building/administering content in multiple CMS environments

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

- BS/BA degree required

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