Talent Acquisition Specialist at AMBC
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SEO Analyst - IT (1-5 yrs)
Roles & Responsibilities
- Conduct keyword research using various tools (like Keyword Planner and Moz)
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Update older content and add effective calls to action (CTAs) to improve user engagement
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Optimize pages for mobile
- Implement link building strategies and manage backlinks to build online authority
- Monitor paid search campaigns
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients- social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
Desired Skills :
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Analytics
- Familiarity with keyword research (Google, Word Tracker, Keyword Discovery, etc) and management tools
- Experience with email campaigns and paid advertising
- Understanding of ranking factors and search engine optimization practices
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