Sr. VP Digi-Tel Acquisition - Banking- Mumbai

Experience: 16 - 20 Years

Annual Salary: 80 LPA Fixed +20% -30% Variable INR

Work Location: Mumbai, Maharashtra, India

Domain: Banking/Financial Services/Insurance

Diversity Type: FEMALE ONLY

No. Of Openings: 2 Nos.

Job Description:

ROLE & RESPONSIBILITIES

- Diversity only ( female candidates only)STRICT NO TO AVP/SENIOR MANAGER LEVEL CANDIDATES. MUST HAVE 12+ years of experience

- First responsibility: Digital and telephone acquisition role (how to impact new client acquisition for the bank using digital and telephonic means) Not a direct revenue role. More of a Profit & loss reviewing level role.

- Second responsibility: Should have grown in customer delight.

Third responsibility: would be handling 4 segments Suvidha segment - salary acc Stakeholder management BANK priorityBANK gold privateMust have been involved in relationship value - 15 LAkhs - 75 Lakhs - 1.5 CR relationshipsFD, FFD, Saving, insurance etc

- Candidate should increase the sales using RM network. More of influencer role - lot of Digi-related management - managing tie-ups - eg: Amazon pay user - how to ensure candidate continue using the tied up services - how to create propositions with tied up organisations to get exclusivity.

- How to become back-end bank for the amazon pay? how to strengthen and broaden tie ups?IC role but 1 VP from 4 segments will report to the candidate.Will be on sales calls with senior level management, stakeholders and customers.Local based role - not much extensive travel.

Business/ Department Objectives: BANK Prioirity, BANKgold and BANKgold Private Client (CPC) segments are exclusive and personalized propositions offered by the Retail Bank, India. Serving the needs of the emerging and Affluent Segment offering sophisticated and customized solutions across Wealth Management, Business Banking and lending products.

Driving and transforming the new customer acquisition process, for India Retail Bank with focus on Priority and Suvidha in order to deliver a new customer journey, rooted in digital acquisition, and a transformation path to driving upsell and cross sell across Retail bank.

Core Responsibilities:

- The key objective is to enhance segment proposition across products, services, Channels and Rewards & privileges. The position is singularly responsible for offering best-in-class service excellence to BANK's clients across ALL touch points.

- Drive the acquisition and growth of Suvidha and Priority clients- portfolio for the bank through Digital and Telephone Channels.

- Focus on Innovation and process improvements leading to reduced turnaround time, lower cost of acquisition and remarkable customer experience.

- Creating Digital footprints with a deepening focus on digital origination through extensive interactions with Ebiz and Technology teams

- Deliver Digi-Tel channel targets for Suvidha and Priority with an aim to grow contribution of this channel in comparison to other channels in 2-3 years.

- Formulating sales strategies to increase product volumes, drive client synergies to increase cross sell penetration.

- Collaborate with all key stakeholders to build best-in-class process for customer acquisition with focus on using Digital tools, Instant Decision across Digital & non-digital channels.

- Partner with Retail - S&D strategy team and develop sales action plans to deliver revenue, profit and improve efficiencies

- Focus activities on high potential and high probability opportunities.

- Manage Operations Risk and related controls in the process to ensure integrity and compliance with bank policies and procedures Ensure satisfactory CBORC reviews

- Work closely with Innovation Council on key Consumer Business projects and take them to logical completion within defined and agreed timelines

- Collaborate with all key stakeholders to build best-in-class process for customer acquisition with focus on using Digital tools like eKYC, Instant Decision across Digital and non-digital channels Work with technology team to work on smarter solutions

- Ensuring adherence to Compliance guidelines / Audit requirements

- Ensure compliance and integrity of the Distribution w.r.t. recruitment, sourcing and documentation.

- To cultivate a - No Surprises- culture on control aspects

Financial/ Budgetary :

- P/L Custodian - Client Net Growth, B/S growth, Revenue Drivers, X-sell penetration, Key Relationship Planning

- Service metrics - CDR, Portfolio Coverage, NPS Ratings

- Acquiring product wise numbers for the year

- Meeting the acquisition budget numbers

- Regulatory and audit requirements

Individual Contributor (IC)/Managerial

- Managerial, Senior Leadership position

Key Deliverables:

- Customer centricity approach of right need addressed at segment level

- Adequate growth in revenues, footings and profitability per client

- Ensure the NPS focus and drive better scores with clinical tracking of all metrics and parameters

- Monitor and guide each and every activity the bank manages to ensure the service standard and promise delivery to true to commitment as defined in our segment strategy

- Maintain the R/E of each segment to a profitable stage and ensure operating efficiency models are followed

- Engage with product and operations on a regular basis to ensure a continuous and consistent uptick in client experience across any touch point

- Scorching ownership on client and ensure every single product proposition is delivered in the same manner with clarity and efficiency

- Clarity on book size discipline with usage of red zone management and ensure regular upgrades and downgrades with client experience managed with right perception

- Integrate a clear model of wealth and commercial banking activities and products embedded through a holistic banker/ RM approach to ensure no limited categorization of client needs and more importantly the reverse categorization of BANK as a slotted solo platform offering

- Ensure all regional mandates on CG, CPC to be managed to India business standings being top and all global practices to be imbibed for client proposition

- Align to execution modules in a manner that is clearly focused at delivering the same to the timelines

- Clearly define the team strength activities to segment related, portfolio related and divisional interface related to streamline a single funnel approach of client experience through a solid segment team

- Update to RB head on a monthly basis on the progress and course correction on key vitals to maintain a healthy book of clients and achieve the Retail bank goals on revenue, expenses, client quality and superior engagement

- Create the adequate tools for Bankers and RMs to measure growth and ensure Key relationship plans are in place for deepening and footings growth

- Clear adherence to compliance and control measures.

- Cross sell platform and MRC program ownership

QUALIFICATIONS

Education:MBA, CA

Experience: 15+ years Sales, Channels, Product, Digital

Skills:

- Digital mindset & journey orientation

- Strong leadership skills

- Managed large teams

- Strong relationship skills

- Collaborative approach

 - Superior planning, organizing, strategic thinking capabilities

- Analytical capabilities.

- Digital platform competency

- Ability to break complex/abstract goals into small executable parts

- Strong communication and presentation skills

Other:Strong Executive Presence

ORGANIZATIONAL RELATIONSHIPS

Reports to Direct:Head Wealth Management - Retail Bank

Matrix:None

Supervises Direct:3-4

Matrix:Partnerships

Internal :Digital Sales, CBORC, Credit Ops, FRM

External :Vendors, Digital Partners

DEVELOPMENT

Career Progression:The right person will have the opportunity to move across other roles in the Consumer leadership team or grow regionally

Sourcing guidelines for sourcing partner reference only)

Diversity only ( female candidates only)

First responsibility: Digital and telephone acquisition role (how to impact new client acquisition for the bank using digital and telephonic means) Not a direct revenue role. More of a Profit & loss reviewing level role.

Second responsibility: Should have grown in customer delight.

Third responsibility: would be handling 4 segments

- Suvidha segment - salary acc

- Stakeholder management

- BANK priority

- BANK gold private

- Must have been involved in relationship value - 15 LAkhs - 75 Lakhs - 1.5 CR relationships

- FD, FFD, Saving, insurance etc

- Candidate should increase the sales using RM network.

- More of influencer role - lot of digi-related management - managing tie ups - Amazon pay user - how to ensure candidate continue using the tied up services - how to create propositions with tie up orgs to get exclusivity. How to become backend bank for the amazon pay? how to strengthen and broaden tie ups?

- IC role but will be more like Product role - 1 VP from 4 segments will report to the candidate.

- They will be going on sales calls with senior role, customers.

Local based role - not much extensive travel.

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