Senior Strategist - Marketing - Legal Services (3-8 yrs)
- Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
- Executes projects to be high quality, on time and cost-effective/on budget
- Fosters timeline development and monitors progress, ensuring deadlines are met
- Manages overall project scope and ensures staffing assumptions adhere to budget
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
- Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
- Manages work and professional development of assigned project manager(s)
- Works with project managers to ensure the team is aligned to client requirements
- Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creative and media are effectively integrated
- Manages research studies that yield rich insights into consumer online behavior and key motivational / attitudinal behavior
- Develops a total understanding of online target audience and mindset modes
- Writes and transmits conference reports to clients and agency teams
- Reviews statements and estimates of work prior to client review
- Provides campaign performance reporting and analysis to clients
- Ensures accountability is established during the project planning process
Skills/Requirements :
- Three to five years of full-time experience in digital marketing or advertising (digital experience required)
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational and project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners
- Strong interest in technology or digital marketing
- Bachelor's degree or equivalent in a related field
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