Recruiter at Career Peach
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Senior Specialist - Search Engine Marketing - eCommerce (6-12 yrs)
Senior SEM Specialist
Job Description :
1. Develop, implement, and manage paid marketing campaigns (search, display, shopping, social and video) for ecommerce business.
2. Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid channels) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analysing traffic data and solving problems).
3. Continuously monitor & improve tracking, attribution, and overall data to analyse key metrics including cost per acquisition, quality of the traffic and ROI /KPIs.
4. Work with the design and content team to create a variety of content pieces and creatives as per the requirements of the business.
5. Constantly optimize and A/B test different type of campaigns and other elements like ad copies and creatives, landing pages.
6. Ensure campaigns follow best practices and latest guidelines of various advertising platforms.
Requirements :
1. Must have minimum 6 years of experience in paid advertising marketing and 3 years of experience in ecommerce advertising.
2. Bachelor's degree in Business, Marketing or equivalent is preferable.
3. Experience in optimizing landing pages and user funnels.
4. Excellent English communication skills.
5. Excellent understanding of Google Analytics, Attribution Modelling and A/B Testing.
6. Strong analytical skills and data-driven thinking
7. Working knowledge of HTML, CSS, and JavaScript development.
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