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29/09 Masroor Hassan
HR Lead at Keka

Views:71 Applications:15 Rec. Actions:Recruiter Actions:12

Senior Specialist - Marketing Operations - SaaS (2-5 yrs)

Hyderabad Job Code: 236408

Sr Marketing Operations Specialist


Job Description :


- The email marketing specialist focuses on building email lists, creating emails, and nurturing leads through written communications to drive and accelerate pipeline growth.


What your day-to-day will look like :

- Execute innovative and creative ABM programs across channels to generate a pipeline from concept through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement

- Align marketing and sales in establishing account profiles and target personas; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people

- Deploy email marketing campaigns that nurture prospects and deliver leads to the sales team

- Analyzing the marketing funnel performance and maintaining Data hygiene (deduplication and cleansing), lead flow and other marketing automation-related projects and operational activities.

- Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

- Segment lists based on behavior's like past email engagement and website interactions (content downloads, site page visits, etc.)

- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.

- Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying


Requirements :

- Candidates are required to have these mandatory skills to assess the eligibility of the profile

- Bachelor's degree in Marketing, Business, or comparable education/experience or a related field

- 2 to 5 years of experience in B2B marketing for SaaS companies

- Knowledge of the technicalities of email marketing

- Strong understanding of how to use inbound and outbound email marketing to generate more qualified leads

- Excellent written, communication and copywriting skills

- Experience and exposure to planning workflow, lead Scoring, lead nurturing, and creating MQL/SQL workflows

- Experience in integration of Email Marketing Automation platform and other third-party apps.

- Experience with marketing automation processes (preferably in Hubspot), including lead management, automation, campaign management

- Experience in email marketing platforms, preferably MailChimp

- Knowledge of ABM tech stack is a plus

- Strong data analytical skills with the ability to analyze campaign and pipeline metrics

- An ability to work under tight deadlines

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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