Proprietor at Brand Synthesis
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Senior Social Media Strategist (5-9 yrs)
Position Summary :
We are looking for a creative and results-driven Senior Social Media Strategist, who will play an important role in developing and managing the social media/digital strategy for our clients. The ideal candidate must have a deep understanding of social media trends, analytics, and best practices, as well as a passion for brand storytelling and digital marketing. The candidate will be responsible in aligning the brand's social media/digital presence with its overall business goals.
Key Responsibilities :
- Develop and implement comprehensive social media strategies, lead the creation and curation of high-quality content (text, images, and videos) for various social media platforms, ensuring consistency with brand voice and messaging.
- Monitor and analyze social media metrics to measure performance and identify opportunities for optimization.
- Being up-to-date with the latest social media trends, algorithms, and best practices.
- Collaborate with other marketing team members to ensure integrated campaigns and messaging.
- Manage social media budgets and track ROI.
- Oversee the work of junior social media team members.
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related.
- Minimum of 5 years of experience in social media marketing or a similar role.
- Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Excellent writing and communication skills.
- Creative and innovative mindset.
- Analytical skills to measure and analyze campaign performance.
- Ability to work independently and as part of a team.
Preferred Skills :
- Experience with social media management tools
- Knowledge of graphic design or video editing software.
- Experience in paid social media advertising.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
