Senior Search Engine Optimization Specialist - Education (4-7 yrs)
- Manage all PPC (Pay Per Click) campaigns across all Search Engines (Google Adwords, Bing Ads and others)
- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.
- Keyword research, keyword grouping, writing and testing ad copy
- Ensure optimal campaign performance
- Develop new and eliminate under- performing PPC ad copy/ Keywords
- Analyze clicks and conversion data, ad expenses and ROI
- Identify, lead, and execute product and process innovation to increase campaign performance
- Get effective landing pages implemented and advice on possible improvements
- Creating multiple adverts and do split testing of campaigns across multiple advert groups
- Define and execute on bid management strategies, keyword matching strategies and tactics
- Monitor, manage and optimize all campaigns to the keyword level
- Improve quality score and conversion rates via landing page optimization
- Devise strategies to drive online traffic to the portal
- Accelerate PPC Marketing using analytical tools
- Spearhead affiliate partnerships, email and PPC campaigns
- Create result driven campaigns with keen focus on ROI Desired Candidate Profile
- 4 to 7 years direct PPC experience with Google AdWords, and Bing Marketing.
- Track record of analyzing PPC issues and opportunities with good communication skills both
- Self- motivated with passion for marketing, advertising campaign management
- Detail- oriented with the ability willingness to quickly complete large volumes of work with high quality
- Google Adwords Certified (GAP) and Bing adsAccredited will be preferred
- Knowledge of email marketing, affiliate marketing will be a plus
- Strong verbal and written communication skills
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