Talent Acquisition at Vrinsoft
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Senior Search Engine Optimization Executive (2-4 yrs)
Roles and Responsibilities
- Keyword Research
- Website Performance Analysis
- Synergy with the strategy team
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Perform ongoing keyword discovery, expansion, and optimization
- Develop and implement link building strategy
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Ability to execute link building activities
- Involvement in all aspects of SEO and content management
Requirements and skills :
- Experience with Google Analytics & Google Search Console
- Understanding of key SEO tools
- Baseline of knowledge: a solid understanding of SEO, Content, and Link-building as well as how different SEO strategies come together.
- Proven SEO experience
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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