Job Description :

Required Skills : Sales Marketing

Qualification : Post Graduate or Higher

Functional Area : Sales & Marketing

Specialization :

Sales Executive - Non Field Sales, Sales Executive - Field Sales

Responsibilities of the Senior Sales Manager

Strategy : The Senior Sales Manager plays a strategic role in building creative sales strategies that are focused on consumer satisfaction and revenue generation for the business. In this position, the Senior Sales Manager creates goals that comply with the attainment of the business's overall objectives and strives to meet and exceed these goals.

The Senior Sales Manager conducts reviews on the existent sales department strategies and weighs them against results in order to identify areas of improvement. He subsequently relays this information to senior sales management for consideration and approval. In this capacity, the Senior Sales Manager creates comprehensive and compelling strategic proposals that challenge the status-quo and convince senior sales management with crystal clear added-value.

Analytics : The Senior Sales Manager also plays an analytical role in conducting research and performing analyses on the performance of the sales department ensuring prompt delivery and accuracy of daily/weekly/monthly/quarterly reports to senior management. This is for the purpose of identifying areas of improvement in the business's marketing strategies, identifying opportunities and understanding the market and competitive environment.

In this position, the Senior Sales Manager also assesses the amount of resources required by the sales department in order to achieve optimal performance, leading to financial benefit for the business. The Senior Sales Manager tracks sales activities and creates reports that he presents to senior sales management for use in strategic decision making.

Industry Participation: The Senior Sales Manager also has a duty to represent the business beyond the sales department. The Senior Sales Manager participates in tradeshows, sales workshops, sales seminars, and events on behalf of the business. This is for the purpose of collecting qualified leads and pertinent sales information as well as keeping up with market trends in order to ensure that the business does not lag behind of other players.

This is also for the purpose of establishing the business as a thought leader in the market, gaining the respect and trust of consumers and competitors alike. At this capacity, the Senior Sales Manager will serve on industry boards and committees when appropriate and maintain membership in local, national, and international industry organizations.

Relationship : The Senior Sales Manager also has a responsibility in the development and maintenance of relationships on behalf of the sales department and the business as a whole, for example, between the consumers and external partners. The Senior Sales Manager develops and builds relationships and partnerships by being attentive, service-oriented, friendly, helpful, and courteous to customers, colleagues, external partners, and so forth.

In this capacity, the Senior Sales Manager acts as an evangelist for the brand, taking advantage of the relationships and connections that he has established to avidly represent the business, share its vision, increase awareness, and establish more relationships.

Knowledge and Opportunity : The Senior Sales Manager also has a duty to identify and develop new market opportunities for the business. In this capacity, the Senior Sales Manager develops and maintains knowledge of consumer, competitor, and market trends. He stays up-to-date with industry best practices and standards through attending events and seminars, attending individual and group training programs, and reading industry publications and newsletters.

In this capacity, the Senior Sales Manager then communicates the information he acquires to the sales department for the purpose of maximizing on sales opportunities, keeping the department and the business at par with the latest trends and best practices, giving the business a competitive edge and solidifying its position as a market leader.

Collaboration : The Senior Sales Manager also plays a collaborative role, partnering up with the finance department to ensure availability of sufficient funds for the sales department in order to ensure optimal performance. He also partners with the marketing department in ensuring that strategies and objectives are aligned, ensuring that marketing initiatives support sales efforts and that these strategies are all aligned to the business's overall objectives. In his collaborative role, the Senior Sales Manager also works closely with senior sales management in the creation of new sales strategies and approaches.

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