Senior Role/Consultant - Social Media & Public Relations Strategy - Big4 (7-9 yrs)
Sr./ Consultant- Social Media and PR Strategy (Big4)
Experience : 7 to 9 Years
Location : Delhi
Must have :
- Experience in PR & Social Media Strategy
- Experience in Web Analytics
- Experience in Adobe Creative Suite
Job Description :
- Execute media queries and conduct media monitoring
- Develop media briefings and coordinate media events
- Create press materials and briefing packs for spokesperson
- Design powerful pitches in the form of presentations / press packs/ brochures/ catalogues/ etc.
- Work collaboratively with colleagues to build compelling social media campaigns
- Design social media strategies to achieve marketing targets
- Manage, create and publish original, high quality content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product development teams to create social 'buzz' regarding new product launches
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals via social media to create a strong network
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices
- Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
- Writing press releases and other media communications to promote clients.
- Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
- Coaching client representatives in effective communication with the public and employees.
- Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
- Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
- Updating and maintaining Web content.
- Conferring with managers to identify trends and group interests and providing advice on business decisions.
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