A Sr. Account Manager is responsible for the planning, day to day management and execution of client campaigns, ensuring high client satisfaction, and keeping campaign delivery on budget. In this role, he / she may also manage a team of Account Executives, Account Coordinators and Account Managers. Execution, planning and management, and basic consulting and people management skills are established, and the focus is on advancing these skills while developing leadership skills.

Possess all skills required by Account Managers

- Competency and Skill Description

- Research and Reporting

- Documentation

- Be able to prepare high quality documents:

Final drafts of: all media information documents, opinion articles, client briefing documents, executive speeches, executive presentations

Media Relations

- Forge and exploit strategic press relationships, achieving significant coverage for the client through strategic and creative work with relevant media

- Understand how media across key markets in India works, and be aware of opportunities that are relevant to clients. Demonstrate this understanding in planning and execution of client campaigns

- Understand the basic landscape beyond traditional media, and demonstrate this understanding in planning and execution of client campaigns

- Have strong relationships with mid-senior level representatives across all key media relevant to specific clients

- Demonstrate an understanding of media trends that effect client campaigns, and consult to clients on a regular basis accordingly

People Management -

- Assign team member roles in collaboration with the Account Director, taking into account client needs, budgets, team skills and resource availability

- Help direct reports manage their workload through advance planning and prioritization

- Manage day to day workload allocation based on plans, budgets and resource availability

- Encourage team work through effective delegation across all levels

- Put in place and ensure the execution of a training plan for the entire team to support their skills development

- Undertake on the job training for team members, to help develop relevant skills

- Provide team members with constructive feedback on a regular basis to improve effectiveness

- Regularly and openly recognize good work and behavior by team members

- Set high professional standards for the team to follow

- Understand the role that he/ she plays within the team, and ensure team interests are always top priority

- Anticipate potential issues related to own work and commitments in a timely manner

- Work with HR to manage own PDP, ensuring that feedback meetings and reviews happen on time, and that PDP commitments are fulfilled

- Participate in training and development initiatives as required to acquire the required skills

- Ensure your team's timesheets to ensure programs are run on time and on budget

Client Management

- Earn client trust as a PR consultant, who can offer sound advice for all day to day needs, and for strategic campaigns

- Ensure timely, high quality execution of client PR campaigns

- Build and demonstrate in-depth knowledge of a client's industry

- Manage client expectations, and proactively anticipate and resolve day to day issues and client conflicts in an effective manner, in collaboration with the Account Director

- Ensure client approvals for all expenses are in place, to ensure zero bad debts

- Work with the finance team to ensure that all client billing happens in a timely manner

- Make sure they have client approval (including PO) to be taken for all expenses before they are incurred

- Contribute to the overall achievement of the company business plan by completely owning client campaigns as directed by the Account Director and CEO

Consulting Skills -

- Identify and leverage opportunities of engagement with opinion former / influencers to support client PR campaign / goals

- Understand the client's business and be able to add value by providing non-media ideas that have PR potential

- Develop an overall PR plan that demonstrates an intimate understanding of relevant media and their needs

- Identify potential clients, develop pitches and win projects / small retainer clients in collaboration with the Account Director

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