Senior Product Marketing Manager - SaaS Firm (4-8 yrs)
Senior Product Marketing Manager
Location: Mumbai
Experience: 4.0 - 8.0 Years
Must-Have :
- Working knowledge of web analytics tools like Google Tag Manager
- Work experience of 3-4 years as a Product Marketer, preferably within content marketplaces
- Working in a Saas based firm(b2b)
- Exp in Growth, Digital & product marketing
- Willing to work 6 days a week
Requirement:
- Work experience of 3-4 years as a Product Marketer, preferably within content marketplaces
- Background in design and ad copy is a plus
- Experience in market and competitor analysis
- Working knowledge of web analytics tools like Google Tag Manager
- Proven editorial skills. Outstanding command of English (or primary customer) language.
- Strong experience in managing highly fluid work environments and in managing multiple at the same time
- Ability to make quick decisions in high-pressure environments with limited information
KRA :
- This individual would be closely working with the founders to set up a strong growth acquisition channel and also assist in sales enablement for the product.
- Your goal will be to develop and implement the most profitable plans to promote and position our product.
- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels
- Develop product marketing strategies around pricing, advertising and product launches
- Test marketing product features, releases and ad copy
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