Senior Performance Media Analyst (1-3 yrs)
Overview :
The Sr. Performance Marketing Analyst is responsible for planning, optimizing, and executing campaigns to meet and surpass the clients- success metrics while also supporting the team where needed.
Job Responsibilities :
- Create and set up new paid media campaigns for clients and partners (Primary Google, Facebook, LinkedIn Ad Platforms)
- Support the TL in the development of the paid media strategy
- Research and analyze new market trends and seasonality fluctuations and apply learnings to the campaign(s)
- Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
- Analyze and use conversion tracking data to further optimize and develop campaigns
- Proficiency in Google Analytics to optimize and improve the campaign performance.
- Prepare analysis for client fortnightly & monthly review meetings
- Ensure day-to-day operations are aligned with campaign strategies and commercial goals
- Ensure work is prioritized and implemented based on agreed deadlines
- Contribute to client weekly calls including updating WIP's/Roadmaps or client logs
- Manage day to day client communication along with responding to client requests, deliverables and priorities.
Requirements :
- Educated to degree level, or equivalent
- Intermediate Microsoft Excel knowledge and skills
- Previous experience in a similar role (Agency Preferable)
- Smart, motivated, results-driven, and analytical individual
- Have the ability to multitask and work well with a team, as well as being able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine.
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