Senior Performance Marketer

About the Role :

- Accountable for pacing, forecasting, and budget management across all paid search and social accounts

- Accountable for delivery of all projects within agreed upon timelines across all campaigns and always-on programs

- Daily point of contact for stakeholders across the business on all paid search and social-related workstreams

- Work closely with Head of Growth to create business cases for incremental investment or advanced investment in additional ad technology

- Liaise and collaborate with cross-functional teams to align on prioritization of work and strategy for our acquisition channels

- Relationship management with platform partners

- Facilitate or QA daily, weekly and monthly reporting to evaluate performance of media against forecasted goals (unique goals across business units and campaigns)

- QA testing frameworks and KPI considerations for launching new campaigns and improving existing programs

- Develop reporting, and data views and visuals to assist in executive reporting and storytelling of digital channel health and performance

- Drive Strategy, project management, and execution of new campaign content and delivery across digital channels

- Provide cross functional teams with the strategic and tactical recommendations and best-in-class examples they need to dramatically raise our brand's organic search profile, attract more of our target consumers, and deliver on their expectations.

- Continually test and learn across audiences, bidding strategies, creative, and channel-specific tactics and report findings to cross-functional partners

- Create inter-team and cross functional reports on growth KPIs (CAC, ROAS, CVR, etc.) and track performance to goals on a daily, weekly and monthly basis

- Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works

- Lead ad content development and testing strategy for digital ad creative

- Be the strategic leader 

- Identify gaps and take action to close them, serve as the voice of the franchise leading the path forward to establish Tend as a world class marketing organization

About You :

- You should be a creative thinker and strong problem-solver who develops hypotheses to drive insights

- You should be are a leader with exceptional project management skills

- You should have demonstrated exceptional business and customer experience judgement and obsess over customer experience

- You should have presence and can effectively communicate with leadership and cross functional partners

- Strong ability and deep desire to work cross-functionally . You should be comfortable with data and love diving into complex data to draw conclusions

- Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, LTV and CR).

- Must be a Graduate

- 4+ years of professional experience in a fast-paced environment working in Performance Marketing field.(B2B experience will be a plus)

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